Jules is an AI-powered, screen-free companion that helps children learn, create, and explore through voice. Designed by parents for parents, Jules supports curriculum-aligned learning, storytelling, and language development — all without a screen. Founded by Sandra, a mother of three and former AI strategist, the device combines ethical AI with playful design. Pre-orders are already open, with partnerships secured across museums and schools. Jules is more than a toy. It’s a movement for responsible AI, child safety, and inclusive learning for families everywhere.
Jules is a voice-based AI companion helping young children learn and play without the need for screens. Founded by Sandra, a mother of three and former AI strategy consultant, Jules was created to give families a responsible alternative to passive screen time. Kids can co-create stories, solve riddles, learn languages, and explore curriculum-aligned content — all through conversation with a custom-designed, characterful device.Every element of Jules has been carefully crafted for safety, imagination, and impact. From child-friendly hardware to ethical AI guardrails, Jules never pretends to be a best friend, never uses copyrighted characters, and always directs children back to human connection when needed.Already in its fourth hardware generation, Jules has attracted strong pre-orders, partnerships with museums and schools, and interest from retailers in the UK and abroad. With a mission to support digital inclusion, responsible AI use, and personalised learning, Jules is much more than a toy.
We believe that Brighton could be known for something epic - the epicentre for successful purpose-led startups. Our mission is to help evolve the local ecosystem and work with great people on great projects to achieve this.
Roll up your sleeves, and apply to join us.