Impact Builder Stories & Insights

IB Stories & insights from the Impact Builder team

Impact Builder Stories

Our dedicated video series highlighting our amazing founders and their unique origin stories.

Impact Builder Insights

Built to fail? Why early traction should start before your product does

Startups often dive straight into building the product, but thinking about early traction from day one can make all the difference. In this article, we speak with Scott Stonham about why getting distribution right is key to long-term success.

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Buy Cheap, Buy Twice

It might be expensive at the outset, but in the long run bad design will cost you in other ways, learn how investing in quality products can save you time and money.

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Helping stranded impact business founders succeed

We want to flip the odds for impact startups from 90% failure to 90% success with the ASquared Impact Builder; our innovative way of supporting startups and scaleups by leveraging concepts from venture builder methodologies.

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How ASquared became a Certified B Corp™

A Q&A with ASquared's CEO and Commercial Director on our journey to earning a B Corp™ certification. We share what the process involved, what it means to the company, and a chance to understand how our values shape our work.

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Fail fast, learn faster: The MVP mentality

Understanding and managing risk is crucial for startup success. In this article, we explore the key types of risk startups face and how adopting an MVP mindset can be a smarter way to test assumptions and build a sustainable business.

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Your go-to-market strategy

Launch day shouldn’t feel like a gamble. In this article, Sophie (Head of Growth) outlines the key ingredients of a strong go-to-market strategy, turning early traction into momentum you can build on.

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