Insights

Straight from the Impact Builder team

The vibe coding trap

AI is reshaping the way software gets built, but the reality is more nuanced than it seems. This article explores why human expertise still sits at the centre of great engineering, and what that means for founders and developers building with AI today.

Read this post →

The power of lived experience: A founders edge

Scott (Impact Builder Director) and Jon (MD) discuss how lived experience can be a superpower for founders, but only when it’s challenged, tested, and shaped by the people you’re building for.

Read this post →

Onboarding for Startups: How to Turn First Users into Loyal Champions

Jon Aizlewood, MD at ASquared, discusses why getting onboarding right from day one is one of the best moves for early product success.

Read this post →

Built to fail? Why early traction should start before your product does

Startups often dive straight into building the product, but thinking about early traction from day one can make all the difference. In this article, we speak with Scott Stonham about why getting distribution right is key to long-term success.

Read this post →

Buy Cheap, Buy Twice

It might be expensive at the outset, but in the long run bad design will cost you in other ways, learn how investing in quality products can save you time and money.

Read this post →

Helping stranded impact business founders succeed

We want to flip the odds for impact startups from 90% failure to 90% success with the ASquared Impact Builder; our innovative way of supporting startups and scaleups by leveraging concepts from venture builder methodologies.

Read this post →

Excited?
Great, so are we.

We believe that Brighton could be known for something epic - the epicentre for successful purpose-led startups. Our mission is to help evolve the local ecosystem and work with great people on great projects to achieve this.

Roll up your sleeves, and apply to join us.

Apply now
Contact us
Popular Links
Company
Terms & legal
Follow us
Update your cookie preferences