Founded by a GP and a fintech product leader, Joey is set to transform access to children’s healthcare. The platform delivers safe, chat-based paediatric care through WhatsApp, giving parents instant access to trusted advice, diagnosis, and treatment. As the only CQC-registered provider offering this service in the UK, Joey is already seeing strong engagement and repeat usage. By reducing unnecessary A&E visits and improving outcomes, Joey is building a new standard of care for children and families everywhere.
Joey is redefining how parents access healthcare for their children. Founded by Sasha, a former fintech product leader, and Abhi, a GP and third-time impact founder, the company is tackling one of the biggest challenges in healthcare today: access to safe, reliable paediatric care.Built from both clinical frustration and lived experience as a parent, Joey provides chat-based paediatric healthcare designed specifically for children and their families. Delivered through a seamless WhatsApp interface, the service allows parents to get trusted advice, diagnoses, prescriptions, and referrals without long waits or unnecessary trips to A&E.Joey is now the only CQC-registered provider in the UK offering chat-based paediatric care at this level, positioning it uniquely in a space often avoided due to perceived risk. Early traction is strong, with high engagement, repeat usage, and growing demand from both parents and major telehealth providers.The impact is significant. By improving access, reducing unnecessary hospital visits, and enabling better clinical decisions, Joey is helping reshape paediatric care. With a long-term vision to power a new global standard for children’s healthcare, this is a platform built for both scale and meaningful change.
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