Insights

Straight from the Impact Builder team

Onboarding for Startups: How to Turn First Users into Loyal Champions

Jon Aizlewood, MD at ASquared, discusses why getting onboarding right from day one is one of the best moves for early product success.

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Built to fail? Why early traction should start before your product does

Startups often dive straight into building the product, but thinking about early traction from day one can make all the difference. In this article, we speak with Scott Stonham about why getting distribution right is key to long-term success.

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Buy Cheap, Buy Twice

It might be expensive at the outset, but in the long run bad design will cost you in other ways, learn how investing in quality products can save you time and money.

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Helping stranded impact business founders succeed

We want to flip the odds for impact startups from 90% failure to 90% success with the ASquared Impact Builder; our innovative way of supporting startups and scaleups by leveraging concepts from venture builder methodologies.

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How ASquared became a Certified B Corp™

A Q&A with ASquared's CEO and Commercial Director on our journey to earning a B Corp™ certification. We share what the process involved, what it means to the company, and a chance to understand how our values shape our work.

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Fail fast, learn faster: The MVP mentality

Understanding and managing risk is crucial for startup success. In this article, we explore the key types of risk startups face and how adopting an MVP mindset can be a smarter way to test assumptions and build a sustainable business.

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We believe that Brighton could be known for something epic - the epicentre for successful purpose-led startups. Our mission is to help evolve the local ecosystem and work with great people on great projects to achieve this.

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